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Three thoughts about this lively take on Scholastic book fairs.

1) Do you have memories of school-based Scholastic book fairs? As a home schooled student, I remember a version of this where we got to circle all of the books we wanted and how incredibly EXCITING that was. But that would be different from the school-based version. Please share!

2) The author has an excellent point: this was always a commercial enterprise, so let's not surround the past manifestations of the commercial enterprise with rosy nostalgia.

3) Isn't *choice* the real intoxicant here? As a young reader, I delighted in the opportunity to pick exactly what I wanted, without anyone criticizing or deep-sixing my preferences. This makes me reflect on my current reading choices. For example, I felt a little apologetic about including a Dick Francis title on my last reading roundup. He's not a critical darling, after all, and I worried that I'd be judged. But I really like reading Dick Francis. Wasn't one of the Scholastic Book Fair appeals that anything in the catalog was fair game, even if it was...lowbrow?

As always, I'm interested to hear your thoughts. Do please read the whole piece (linked) if you can.

**

Oh, Scholastic Book Fair. If you made your way through a public school in North America anytime during the past half-century, you should recall that shiny catalog. That sudden, circus-like presence in the school library.

On Monday, the critic Michelle Cyca argued as much in an evocative piece for The Walrus. Cyca remembered the fair, with its order forms and Animorphs box sets, as a key Millennial touchstone. But when her young daughter brought a current catalog home, sorrow usurped nostalgia.

Cyca was distressed to note that many of today’s fair offerings are mere “extensions of toy or TV franchises,” like Lego, Pokémon, or Paw Patrol. What’s worse, these offerings seem “to be marketing themselves not on the merits of imaginative storytelling but on their proximity to more stimulating entertainments.”

...In addition to fanning a love of reading, the fair has always claimed a fiscal purpose. In North America, it offers a supplemental funding pipeline for under-resourced schools. A Scholastic rep told Fox 13 that book fairs have helped raise more than $2 billion for American schools in the last decade alone.

Hard yums to yuck, in this economy. Even if the quality in the stacks has been compromised. But to Cyca, that earlier fair was most important for its purity.

“The order form elicited a buzz of permissible, wholesome consumerism,” she wrote, of the famous catalog. “[A]nd I loved the freedom of penciling in my choices after careful deliberation: Animorphs, Scott O’Dell novels, R.L. Stine series that would give me nightmares for weeks.”

Like a Proustian madeleine, I remember those Animorphs. But as another piece of IP that spawned its own TV drama, I’m inclined to question my instinct to distinguish K.A. Applegate’s series from the Paw Patrol or Minecraft novels—at least on the object level....

When it comes to the thing of the Scholastic Book Fair, I’m personally still on the fence. There’s good, there’s schlock, there’s capitalism. Maybe it was always the exact same fraught frenzy. And it’s just us readers who are finally growing up.

**

lithub.com/have-they-ruined-our-beloved-scholastic-book-fair/
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1 day ago

Three thoughts about this lively take on Scholastic book fairs.

1) Do you have memories of school-based Scholastic book fairs? As a home schooled student, I remember a version of this where we got to circle all of the books we wanted and how incredibly EXCITING that was. But that would be different from the school-based version. Please share!

2) The author has an excellent point: this was always a commercial enterprise, so lets not surround the past manifestations of the commercial enterprise with rosy nostalgia.

3) Isnt *choice* the real intoxicant here? As a young reader, I delighted in the opportunity to pick exactly what I wanted, without anyone criticizing or deep-sixing my preferences. This makes me reflect on my current reading choices. For example, I felt a little apologetic about including a Dick Francis title on my last reading roundup. Hes not a critical darling, after all, and I worried that Id be judged. But I really like reading Dick Francis. Wasnt one of the Scholastic Book Fair appeals that anything in the catalog was fair game, even if it was...lowbrow?

As always, Im interested to hear your thoughts. Do please read the whole piece (linked) if you can.

**

Oh, Scholastic Book Fair. If you made your way through a public school in North America anytime during the past half-century, you should recall that shiny catalog. That sudden, circus-like presence in the school library.

On Monday, the critic Michelle Cyca argued as much in an evocative piece for The Walrus. Cyca remembered the fair, with its order forms and Animorphs box sets, as a key Millennial touchstone. But when her young daughter brought a current catalog home, sorrow usurped nostalgia.

Cyca was distressed to note that many of today’s fair offerings are mere “extensions of toy or TV franchises,” like Lego, Pokémon, or Paw Patrol. What’s worse, these offerings seem “to be marketing themselves not on the merits of imaginative storytelling but on their proximity to more stimulating entertainments.”

...In addition to fanning a love of reading, the fair has always claimed a fiscal purpose. In North America, it offers a supplemental funding pipeline for under-resourced schools. A Scholastic rep told Fox 13 that book fairs have helped raise more than $2 billion for American schools in the last decade alone.

Hard yums to yuck, in this economy. Even if the quality in the stacks has been compromised. But to Cyca, that earlier fair was most important for its purity.

“The order form elicited a buzz of permissible, wholesome consumerism,” she wrote, of the famous catalog. “[A]nd I loved the freedom of penciling in my choices after careful deliberation: Animorphs, Scott O’Dell novels, R.L. Stine series that would give me nightmares for weeks.”

Like a Proustian madeleine, I remember those Animorphs. But as another piece of IP that spawned its own TV drama, I’m inclined to question my instinct to distinguish K.A. Applegate’s series from the Paw Patrol or Minecraft novels—at least on the object level....

When it comes to the thing of the Scholastic Book Fair, I’m personally still on the fence. There’s good, there’s schlock, there’s capitalism. Maybe it was always the exact same fraught frenzy. And it’s just us readers who are finally growing up.

**

https://lithub.com/have-they-ruined-our-beloved-scholastic-book-fair/

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Honestly, all I remember about the Scholastic book fairs in school were all the books I wanted but never got. There was the issue of money, after all. It was like being brought into the room where a banquet was being served to everyone you knew, and being asked to sit quietly in a corner and just watch.

In the late '70s through mid-'80s, this fair was all about "The Guinness Book of World Records." I bought more than that book, but it was the main draw for me and my friends. Were there stories aimed at kids long before there was any such thing as YA fiction? Yes, although the only fiction book I can remember buying at the fair was "How to Eat Fried Worms." Maybe "A Wrinkle in Time" too? Beyond the fair, I remember my mom buying books for us (infrequently) from Toys 'R Us. (Yes, the chain sold books - "Hardy Boys" and "Bobbsey Twins" before I "graduated" to the finer things, like "Choose Your Own Adventure.")

It was always a mixed bag. I was introduced to the Narnia books in Scholastic paperback editions (which I still have) as well as some other really great children's literature. Plus a lot of Garfield comic strip collections. But the commercial junk was always present as well.

I literally felt better about my life (and my Goodreads) when I read your last book roundup! I teach great books, I love classics and other thoughtful works, and I mostly avoid “twaddle,” but I write genre fiction and sometimes I just enjoy a fun read. If SWB does too maybe I’m not a heathen 😅😂

I don't remember fairs in the 70s, but we got the order forms. Big day when the books came in! When we began homeschooling I set up an account so we could get the catalogs and order.

The books were mixed. I always found it confusing because there was a public library with that sort of book for free. There was a school library with that sort of stuff for free. There were multiple bookstores with these books for the same price. The draw was to buy for the school fundraiser aspect which is actually pretty controversial morally. I remember reading in some states, fundraising money had to be distributed evenly across school in a district or the county or possibly the state because poorer districts could just defund the public schools through lowering taxes and make up the difference through fundraisers. The good of allowing children to choose their own books can happen in many ways. I don’t imagine this fundraiser as being very effective. I also don’t like the financial disparities of students being on display like the fairs. It seems to fall short in every category while being a commercial company in schools.

It has always been that way. You were just too young to notice when you were a kid.

I deeply loved the book fair in school and enjoyed volunteering when my daughter was in elementary school as well. Of course, there is the merch overload, but I was pleasantly surprised to see the offerings expanded to included a wider range of authors and people of color on the covers in recent years. My daughter did go alone in Kindergarten and bought a princess book that she read the entirety of in the backseat on the way home from school. She was disappointed because it was short and disappointing. We had an interesting conversation about making thoughtful choices for our reading that she still remembers. So yes, a "waste" of that money, but she learned the experience in a way she would not have if I was with her.

I was a child in the 80s and loved the Scholastic Book Fairs! I was a teacher, then a mom, so I’ve continued to have access to them, and I don’t really think the content has objectively changed all that much. The packs of Newbery books are still there, and some of the new books coming out are just as high quality as the new books we remember from when we were kids. They sold a LOT of merch in the 80s, too, and there were a lot of licensed or commercial fiction then. Books that are forgettable are just that; we remember the quality, and the classics become classics because they’re the good ones, not because that’s all that was being written.

As a teacher and parent, I think the selection has narrowed over the last 15 years. It's probably a better math lesson, figuring out sales tax, than a promotion of reading. But kids love having some spending power, and it's not like most of them get to walk down to the corner store by themselves to buy candy anymore.

Yes, it was always mixed. There were definitely books I wasn't allowed from that catalog and my mom was very against TV tie-in products so it was probably those.

I didn't have any money for the catalogue or for the Scholastic Book Fair as we were pretty poor growing up, I wish there was a way for all students to be included in the excitement. My children are in public school now and they don't visit the Book Fair during the school day, it is twice a year during Parent Teacher Conferences. I have fun letting my kids pick out a book or two. I'm a children's librarian so it is rare we purchase books as Mum is back and forth from the library almost daily and can put anything they want on hold to be sent to my work.

As a kid I loved the book fair and always volunteered when my oldest was in school. My mom used to get Chinaberry catalogs and I absolutely loved getting those in and picking out books. I think reading, like life, needs a balance. It’s ok to read just for entertainment. To me that just fosters a love of the written word.

As a homeschooled child, if you replace the scholastic catalog with the BJU catalog, I get the excitement.

Having gone to parochial school, we didn’t have book fairs. In our local homeschool group, we did have scholastic catalogs. My kids enjoyed picking out their books and usually chose decent quality for the most part. Since one of my kids was receiving services at the local school, I would walk through their book fairs and purchase things for them. Even 25 years ago, there was so much junk in addition to the books. They ended up switching to a local independent bookstore as a vendor for their book fairs, with much better quality. But that also meant higher price points. So they would use their free book benefit so help get books for the lower income kids.

I think the proportion of stuffies, fuzzy/cloth covered journals, stationary, and toys seems to have really increased at the book fairs AND within bookstores.

My husband and I are both 58 and do not remember having Scholastic Book Fairs in school and we went to school in different states. We did order from the flyers and I loved that. I liked reading the summaries and selecting books. I think there was a mix of junk reading and more quality works. As a teacher and parent I interacted with the Fairs. Eh. A lot of junk. I do have a lot of Big Books that I purchased with Scholastic points as a teacher and I love using them for read alouds.

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